How Can an Austin Social Media Campaign Increase My Search Engine Ranking?

Posted on January 21, 2015 by SEO Austin

Engaging in an Austin social media campaign is an excellent way to draw attention to your brand and build a solid following for your business. However, did you know that you can also increase your ranking on search engines such as Google and Bing by having a solid social media strategy? Read on to learn more.

Search Engine Ranking and Your Austin Social Media Campaign

As anyone schooled in the intricacies of search engine optimization can tell you, search engine ranking position (SERP) and social media go together like peanut butter and jelly. And it all starts with quality content.

You see, here’s how the whole process works.

  • You create an engaging, informative piece of content and post it to your website.
  • You share that content on your favorite social media site.
  • Your followers are intrigued and visit your website to see the content.
  • Your followers adore your content and share it with their friends, who also visit your site

Google picks up on these visits and sees your site as more “relevant” than your competitors. This often leads to higher rankings and better overall performance of your website. (Note: We said “often” and not “always”. There are always exceptions to the rule.)

Essentially, you have leveraged popular social media platforms to draw in interested site viewers and made your page much more important in the computerized eyes of the search engines-thus, boosting your ranking.

How an Austin Social Media Campaign Can Help Boost This

Getting involved in social media sites is pretty much useless if you don’t have any followers. You can think of it as delivering a speech to an empty crowd-if nobody is there to listen, what’s the point?

Working with a professional team who is knowledgeable about internet marketing in Austin and across the globe is the first step in increasing your brand’s authority on social media sites. An organized campaign that focuses on follower engagement will help you create that “buzz” necessary for your site content to go viral as you post it. Furthermore, working with a team to track your social media sites can help you see what your customers are saying about your brand and ward off any problems that may hurt your reputation in the long run.

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