If you think you know everything about Austin SEO, think again. A survey on Internet marketing in Austin has shown that many companies are making the following mistakes when it comes to promoting their websites.
1. Using Guest Posting for SEO
Earlier this year, Google’s Matt Cutts released a video warning users that guest blogging has lost nearly all of its value because of spammy SEO practices. Where it was once a legitimate thing to be a website owner who was able to share expertise an another’s website, spammers now automate the process of contacting bloggers asking to post on their websites. However, this isn’t flattering, and Austin SEO pros know this. It’s a way to get no-followed links, which leads us to our next point.
2. Following All Links
A followed link spreads the power of your link around whether it’s to your own site or to that of another person. However, Google has made it clear that all purchased links must be “no-followed.” You can purchase links for exposure, but not because you want to use them to boost your rank on the search engine. If you don’t listen to Google’s advice, you might find yourself knocked out of the search results entirely. For website owners that want to boost their own internal SEO, it’s recommended to no-follow all links in footers and sidebars along with repeated links such as those to categories or tags.
3. Ignoring Mobile Users
Around 2/3 of all shoppers are using their smartphone or tablet, and if your website and SEO aren’t mobile-friendly, then you’re missing out on those sales because your competition surely isn’t making that mistake. A responsive website is just the tip of the iceberg. You have to advertise your website in the places where mobile users are going to look. This includes Yelp, Google Places and Yellow Pages. These citations are important because mobile users aren’t just searching from their browsers. Frequently, those users are logging in to their Maps app to find local businesses, but yours won’t come up if you haven’t done the legwork.
4. Focusing on Keywords
With the rise of mobile devices also comes the rise of semantic search because so many of those users are asking their phones questions. Search engines no longer force us to think like a computer because Google and other services are now starting to think like a human. This means that you should format your content to answer a question rather than focus on keywords to the point where your content is no longer readable.
A profession can fix these mistakes and boost your website’s Austin SEO today.