What Can PPC Do For Your Austin Business?

Posted on April 12, 2014 by SEO Austin

How can Pay Per Click or PPC advertising benefit your website and your company? Is PPC a good investment? How can SEO companies help you find results by utilizing Austin PPC?
These questions are often asked by business owners who want to rapidly increase their website traffic but are not sure that PPC is right for them and their needs. In order to understand whether PPC advertising is a good fit for your company, you must first understand what PPC is and what it does.

What Is A PPC Campaign?

An SEM campaign allows the advertiser to pay website owners whenever an ad is clicked by a user. This allows companies to advertise on sites where their target market is likely to be. PPC campaign ads can be modified to target particular groups and to appear at optimum times of the day or night, depending on the demographic of the marketing strategy.

Marketers typically bid on keywords for PPC campaigns, although some PPC is based on a flat fee. Websites that host PPC ads display an advertisement whenever a keyword query matches the advertiser’s listed search terms. These links are called “sponsored ads” and appear above or next to search results on SERPs or search engine results pages such as Google, Bing or Yahoo.

What Are The Benefits of a PPC Campaign?

A PPC campaign offers several benefits over traditional web advertising. While PPC campaigns require an initial investment, particularly when bidding wars begin for highly-prized keywords, few other advertising strategies are able to generate such rapid results. Furthermore, PPC advertisers can control costs by bidding on other keywords and by controlling the times and places their ads run.

PPC also eliminates the need for a large, content-filled website. Organic search results only appear when a keyword phrase is actually contained in a website, necessitating a great deal of content writing. However, PPC campaigns can target keywords whether or not the phrases actually appear on the website and can still direct traffic to the proper pages.

Finally, a PPC campaign puts the advertiser in control of organic search results to a certain degree. While PPC itself will not raise organic search engine rankings, it can be used to support keywords for which the advertiser already has a strong search engine presence.

PPC campaigns can be a great way to boost sales quickly and get people to a business’s website. A targeted and controlled PPC campaign can be one of the best advertising investments a business can make.

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