Do you own an e-commerce site? Are you looking to boost traffic and increase sales conversions? Why, an Austin SEO campaign sounds exactly like what you are looking for! However, there are a few basics you should understand before diving in on the process. Here are three things you should know about search engine optimization and e-commerce.
Your Website Needs to Be Informative and Engaging
Search engines take the amount of content on your e-commerce website into great consideration when determining their rankings. A website with two little content and you can pretty much kiss a first page listing on Google goodbye. Thus, it is important to make sure your online store is informative and engaging to all visitors.
How is this done? Generally, companies add a blog to their website and flesh out the content on their main page. The blog can easily cover topics such as trends in whatever you sell. Or it can discuss how to do something related to the industry you are in. It really doesn’t matter as long as your postings are informative, engaging, and completely unique.
Your Product Descriptions Need to Be Unique
Which brings us into our second topic—having unique product descriptions. One of the biggest ways e-commerce site owners shoot themselves in the foot in terms of search engine optimization is by using the same product descriptions everyone else is. They often get their content from the manufacturer, who has it listed on their own website.
Search engines loathe duplicate content. Since the descriptions are already on another site, they often see this as duplicate content. Instead, you need to write a brand new description for each of your products. (Have too many products to comfortably do this? Hint: SEO Austin has a team of writers who can help!)
You Need to Update Frequently
Updating frequently is also important to your e-commerce search engine optimization plan. You will want to make sure your blog posts and website content are updated frequently enough to bring visitors back for more. Search engines see this activity and are more apt to rank your site higher than one that hasn’t been updated in weeks, months, or years.
Of course, these are just a few basics of the overall search engine optimization process for e-commerce sites. At SEO Austin, our dedicated and knowledgeable staff is ready to help you transform your lackluster search ranking into something that rockets your traffic into a newfound frenzy.
Learn more about our Austin SEO services by contacting us directly. Our team would love to help you find the right internet marketing package for your online store.