Utilized correctly, Austin social media offers local businesses a wealth of opportunities unavailable anywhere else, from branding to customer support. Understanding what you stand to gain from a strong social media strategy should help you understand why so many businesses have begun taking Twitter, Facebook, LinkedIn, and other social networks so very, very seriously.
Social media provides any business an astounding potential for branding—few things will shape the way prospects and customers view your company and products quite so directly as a well-managed social media campaign. Just make sure you have it done right, so you don’t risk muddling with mixed messages, torpedoing your brand with major faux pas, or otherwise undermining your efforts; the same potential for good branding can backfire in a big way, used poorly.
When you get people talking about your brand on social media, you get to see who cares, who doesn’t, what they complain about, what they praise. It’s an opportunity to get a peek into the conversations people have about your products, your services, your executives, and anything else of note. Once you have that understanding, you’re in a much better position to shape those opinions for the better.
Local businesses can easily leverage a good social media presence into direct sales; mention big events, jump in on conversations, make noise and let people know they should be buying from you!