With the growth of mobile computing, the need for local businesses to take their internet presence seriously has reached all new heights; a potential customer out in town and looking for a place to shop isn’t going to look to the streets and signs, or recall commercials, or dig out a phone book; they’re going to check the internet on their phone, tablet, or laptop for a place to go. So before you dismiss internet marketing as irrelevant to your local business, consider these three benefits:
1. Keep the modern demographic : If you don’t have a presence online, those internet-dependent shoppers aren’t even going to know you exist. These are people who don’t own a phone book, skip commercials with DVR, and haven’t touched a print newspaper or magazine in years.
2. Prevent competitors from dominating : If you’re not present online, you’re leaving the entire conversation to your competitors who are. You can’t afford to have the only thing said about you on the internet be badmouthing from a rival; even if you aren’t dependent on the internet-only demographic, that one-sided shaping of opinion will have knock-on effects through word-of-mouth.
3. An exciting opportunity to grow : Internet marketing doesn’t have to be a grudging thing your business does to keep up; it can be an amazing opportunity to expand, appeal to new prospects, sell to a broader area, etc. You just need the right online marketing campaign for the Austin market.