March 7, 2016

Posted on May 20, 2016 by SEO Austin

Clients regularly ask what the benefits of an Austin PPC campaign actually are. Short for pay per click, the process generally refers to the ads that come up at the top of a page when you search for a particular term. (If you’ve looked for anything on Google or Bing over the last few years, you’ve encountered PPC advertising firsthand.)

The biggest benefit to an Austin PPC campaign is that it places you ahead of your competitors on the first page of search engines. The ad is generally viewed the same day it is placed and you only pay for the number of people who actually click on your ad to be connected to your website. This type of advertising is also referred to as search engine marketing or SEM. (This is in stark contrast to search engine optimization, which is a long term strategy where it could take months for your site to show up on the first page of results.)

Austin PPC campaigns require a tremendous amount of time and attention to detail to be fully successful. In addition, the best way to make sure the benefits of a pay per click campaign stick is to pair them with other forms of internet marketing in Austin. These include search engine optimization (free traffic), social media campaigns, and more.

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