September 30, 2015

Posted on May 16, 2016 by SEO Austin

You cannot get a more effective form of paid advertising than PPC. As long as you follow the basic tenets of ad creation (which Austin PPC can help you with) you can really clean house using pay-per-click advertising.

So what are the basic tenets?
#1 Generate interest

If you’ve been in business for any length of time you’ve probably come across A.I.D.A.–Attention, Interest, Desire, and Action. It’s pretty simple. Create an ad that compels people to click your link. (By the way, well-done search engine results are actually highly stylized advertisements.)
#2 Cultivate interest

If a person clicked your link, he or she is likely already interested in your offer, so now you have to nurture that interest with compelling copy, a well-made video, or a stylish infographic. That’s your basic landing page content. Of course. the job of that content is to build the prospective customer’s desire for your product or service. You do that by showing how your company can satisfy the prospect’s wants and needs.
#3 Close the net

Build in a call to action (CTA). Attach an irresistible offer to the CTA to optimize the chances of prospects clicking through to your sales funnel.

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