An Austin PPC (pay per click) campaign is only as effective as the partner you are working with to make it happen. This type of online advertising entails having paid Google ads placed in key positions, targeting certain types of visitors, and converting them into traffic for your website. While the concept may sound simple enough, creating a successful SEM campaign requires clearly defined goals, understanding of search engine regulations, diversification, and intense knowledge of the overall process.
In some cases, business owners have found the process of SEM (search engine marketing) easy enough to handle on their own. However, PPC campaigns can be incredibly time consuming and/or become costly if handled incorrectly. Bottom line, to have a successful Austin PPC or SEM campaign, you need expertise in management. This is where SEO Austin can help.
Our highly knowledgeable team understands the ins and outs of running a successful PPC campaign. We understand diversification in ad groups, the number of platforms utilized, and how to find the right target audience on the right websites at the optimal time for display. We also know how to get the best return on investment (ROI) for your budget needs.
To learn more about our Austin SEO services and PPC programs, please give us a call today.
One of the biggest questions we get from clients is whether there is a difference between SEM and SEO services? While both serve specific online marketing goals, there is a noted difference between these two campaigns.
Search engine optimization (SEO) has long-range objectives, based on establishing brand authority online. This type of campaign includes optimizing search terms for high visibility in the search engines over time. This process is natural, organic, and requires time to establish via a variety of marketing strategies.
PPC campaigns (also known as SEM) are an excellent choice for both long and short term goals. These goals include gaining high exposure right away and attracting customers almost instantly. However, unlike SEO, this type of campaign is centered on paid ads. The moment you stop paying for these ads, the exposure is eliminated.
While both types have their merits, it is important to work with a team that understands when and where each strategy is important. Failure to do so can really be harmful to your budget and overall online brand authority. At SEO Austin, our knowledgeable and experienced team can help you ensure your efforts are not wasted-through SEO, PPC, or both.
To learn more about our available services, contact us today.
The most important thing to know about PPC is that you can easily end up spending more than your budget if you are not careful. The right online marketing team will help you determine the amount you can spend on PPC ads and still maintain an appropriate return on investment (ROI).
SEO Austin’s main goal is to help you create brand authority online without causing problems for your bottom line. We offer our clients continuous PPC key performance reports to help them determine if they are investing the right amount based on their return and whether their return is achieving the level of success expected. From there, we can also assist with analyzing the data to decide whether there are enough indicators to increase or reduce spending on a particular campaign.
Find out why we are the right choice for your Austin social media, PPC, and/or SEO campaign. Please contact us today for more details.